Search Engine Optimization (SEO) – Computer Short Course Coaching in Sialkot Pakistan

Microtech Institute

Search Engine Optimization (SEO) Computer Short Course / Coaching

Course Outline

SEO Fundamentals

1. Introduction to SEO
   1. What is SEO? How search engines work, SERPs meaning
   2. Difference between white‑hat vs black‑hat SEO

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   COURSE DESCRIPTION

   SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website and your blog.  This SEO training course is the online marketing training you need to to get found through Google and increase site traffic.

   Google has more unique monthly visitors than any other website. Before you get to deep into social marketing, make sure your web presence is discoverable against unbranded search phrases.

   Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.

   • You will need a current web browser
   • You need to know how to cut, paste, drag and drop
   • You will need to be an English speaker

   Advanced Website Development

   • Introduction & Getting Started with WordPress
   • Creating Posts in WordPress
   • Creating Pages in WordPress
   • Installing & Setting WordPress Theme
   • Installing Plugins & Widgets
   • Customize Plugins & Widgets
   • Creating Categories & Products
   • Setting Up Shopping Cart
   • Setting Up Website on Server

   Introduction to SEO

   • Understand different types of Searches
   • Understand how Search Engines works?
   • Getting knowledge of Google 200 Factors.
   • Get Free Domain & Hosting
   • Setting Up your website on Free Domain & Hosting

   Keyword Research

   • Site Index
   • Understand Keywords Basics & types of Keywords
   • Keyword Research Using Tools
   • Getting knowledge of most powerful Keyword Research tools in the World
   • Searching Thousands of Keywords in a minute
   • Finding Competitors Keywords

   Understanding Role of Content

   • Domain & URL Structure
   • Understanding 3 main Principles of Content
   • Content is a King
   • Getting High Quality Contents
   • Meta Description & Page Titles
   • Heading, Bold text & Images

   Site Optimization & Page Speed

   • Important tags for SEO
   • Understanding URLs
   • Keyword Tags, Title Tags, Description Tags & other Meta tags
   • Best SEO Plugins
   • Website Page Speed
   • Understanding why Page Speed is important?
   • Understanding Heading tags, Body text & Images

   Site Optimization & Page Speed

   • Optimizing Images
   • Internal links & link blocks
   • Understanding CDN & adding it
   • Page Speed SEO Techniques
   • Google AMP

   Website Indexing & Link Building

   • Create A Sitemap for Your Website
   • Adding Website & Sitemap to Google and Bing Webmaster
   • How to Submit Blog Post to Google for Fast Indexing
   • Understanding Link Building
   • Types of Backlinks
   • Search Engines vs Search Directories